Wildberries

It happens: you open the app to buy one thing, and it's already suggesting five similar items, three on sale, and one you've been looking for ages. The Wildberries algorithm is persistent and that's the main reason the cart rarely stays empty. A hundred million products in the catalogue do their job: clothing, gadgets, groceries, spare parts, furniture the line between "need" and "want" disappears fast.

Among the standout features is visual search: upload a photo or screenshot and the system finds matching items. Payment is charged at the moment of collection, not at checkout. Ninety thousand pick-up points across eight countries, the geographic coverage is impressive. The WB Resale function is built right into the interface: unwanted items can be listed for sale without leaving the app.

There are plenty of irritating details too. Product card videos play automatically and cannot be disabled, after browsing the catalogue for a while, this gets tiring. The data policy raises questions: location and personal information are collected, part of it is shared with third-party companies, and the data is stored without encryption. For those using the English interface, some features will be unavailable.

Shopping here is convenient. Trusting it - takes consideration.

Features:

1. Visual search by photo and screenshot
2. Payment at the moment of collection, no prepayment required
3. Over 90,000 pick-up points across eight countries
4. WB Resale — selling unwanted items inside the app
5. Product videos autoplay with no option to disable
6. Data stored without encryption, part shared with partners
7. English interface with limited functionality